Fluida italia

Fluida Italia was created for the “Italia Geniale Expo Dubai” event in 2020. A manifesto celebrating the beauty, originality and creativity of Italian industrial design that has always distinguished our country and established it internationally. We have thus celebrated Made in Italy with a special edition of Fluida (winner of the ADI Design Index in 2015 and honourable mention Compasso d'oro ADI 2016) by creating Fluida Italia. ADI selected Fluida to be included among those products that highlight the connection between design object, beauty and use and we, for the event, decided to give the lamp an Italian colour. The colour of our flag. It therefore becomes Fluida Italia by recalling our distinctive colours with thin green, white and red lines running along the flexible band. “The inspiration for Fluida came from watching a rhythmic gymnastics routine with a ribbon. These flexible motions gave rise to the concept of designing a versatile luminaire that could quickly adjust to the various demands of the workplace.” (Studio Natural) Direct/indirect light desk lamp Thin, flexible band with integrated LEDs The two bases, thanks to the magnets inside them, can be joined in multiple positions allowing the LED band to be directed